Business Consulting & Growth Strategy
A clear, prioritised plan for where your next stage of growth comes from — and what to stop doing.
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Market Research & Competitor Analysis
Before you launch, price, or expand, it pays to know what the market already looks like. I combine desk research, customer conversations and AI-assisted analysis to give you a picture you can act on.
Signs you need this
- Pricing is guessed rather than benchmarked
- You don't know why customers choose competitors
- A new idea feels promising but is untested
- Positioning sounds the same as everyone else's
Who it's for
- Businesses entering a new market or city
- Founders validating a product idea
- Owners losing deals to competitors and unsure why
What you get
Deliverables
- 01Market sizing and demand signals for your category
- 02Competitor teardown: offers, pricing, messaging, reviews, channels
- 03Customer interview synthesis — needs, objections, buying triggers
- 04Positioning options with a recommended direction
- 05A short decision memo: go, adjust, or don't
Process
How it works
- 01
Frame
Define the decision the research must support.
- 02
Gather
Desk research, review mining, interviews and search data.
- 03
Analyse
Patterns, gaps and white space.
- 04
Recommend
Clear options with trade-offs, not a 100-page deck.
FAQ
Common questions
How long does research take?
Most projects take 2–4 weeks depending on scope and how many customer interviews are needed.
How is AI used in research?
To process large volumes of reviews, listings and search data quickly. Interpretation and recommendations are always human-led.
Can you research international markets?
Yes — desk research and digital signals work across markets; interviews depend on access to the target audience.
Often paired with
Related services
Ready to start on Market Research?
Tell me where your business is today. On a free 30-minute call I will show you where Market Research could make the biggest difference in the next 90 days, and what it would take.
Discuss your project